what is ppc in seo

In SEO, ‘PPC’ stands for ‘Pay-Per-Click,’ a digital marketing strategy where advertisers pay a fee each time a user clicks on their ad, typically displayed on search engine results pages (SERPs) like Google. This means you only pay when someone actively chooses to visit your website by clicking on your ad.

PPC (Pay-Per-Click) advertising is an online advertising model where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to earn those visits organically through SEO (Search Engine Optimization).

The most common platforms for PPC advertising are search engines like Google (via Google Ads) and social media platforms like Facebook and Instagram.

Here’s how it works in simple terms:

• Ad Auction: When someone searches for a term related to your business (like “best running shoes”), an auction takes place, and advertisers bid for ad placement on search engine results pages (or social media feeds).
• Cost per Click: You only pay when a user actually clicks on your ad, not when it’s displayed.
• Targeting: PPC allows you to target specific keywords, locations, and even times of day, making it a highly customizable and efficient way to reach your audience.

In essence, PPC can drive quick traffic to your website and is often used to complement organic SEO efforts.