Digital Marketing & Branding Specification for a Website/Product.

Online Branding:

A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.

Strong brand names are those that the public keeps trust on. Successful companies usually have customers who display loyalty and purchase the same product again and again. Strong brand equity helps businesses to project a large well established company and present it to its customers. Branding practices and theory evolved in the latest years, and became a valuable marketing investment. This concept of branding creates emotional attachment to the product or the company. Such efforts create involvement, a sense of higher quality and an aura of intangible qualities. That surrounds a brand name, mark or symbol.

Why a website needs Search Engine Optimization, Video & Social Media Marketing?

The increased visibility which results from a properly well thought-out SEO optimization campaign boosts your website’s ability to be found by searchers seeking your services. This increase in targeted traffic to your site greatly increases the likelihood of sales.

Social Media Marketing

Facebook, Twitter, LinkedIn, YouTube, Instagram Account Create and Integration with website & promote for more website traffic  (social media engagement is continuous process. By Joning social media group it will be a schedule work). Weekly schedule (1-2)  post for all social media.  The ideal frequency for posts depends on the type of post, but generally, it’s recommended to post at least once per week. You can also break up your posts into different times of day and days of the week based on when your target audience is online.

Video Marketing

Video Promotion through YouTube Channel and other Social Media. Weekly schedule (3-4) video upload. If possible, post a video to YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.

For the video should maintain its aspect ratio for all (YouTube Video, YouTube Shorts, Facebook Video and Facebook Reels Vedio) as well other social media.

For Example: The standard aspect ratio for YouTube on a computer is 16:9. If your video has a different aspect ratio, the player will automatically change to the ideal size to match your video and the viewer’s device.

Image Optimization:

Image optimization refers to the process of creating and delivering high-quality images in the right format, dimension, and resolution for whatever device is accessing them, all while keeping the smallest possible file size.

To optimize images for social media, one of the most important aspects is adding relevant details. Include the keyword in the image description, name, alt text, and image title. Doing this will significantly boost its visibility for search engines.

Furthermore, we shall adhere to the dimensions and aspect ratios required for images on various social media platforms.

SEO: Search Engine Optimization (On-page SEO, Off-Page SEO, Top Search Engine & Directory Submission, Backlinks)

  1. Keyword Research

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.

  1. 10 Content based on Selected Keyword

For Blog content we will create 10 content by follow the criterias. after that day by day will post more blog post for website traffic.

  1. Keyphrase proper distribution
  2. Outbound links
  3. Internal links
  4. Keyphrase in introduction content:
  5. Make sure the topic is clear immediately.
  6. Keyphrase in SEO title:
  7. Keyphrase density maintain
  8. Images should have Keyphrase
  9. Keyphrase length
  10. Images in post
  11. Key phrase in meta description:
  12. Meta description length:
  13. Previously used keyphrase should avoid
  14. Keyphrase in slug:
  15. Key phrase in subheading:
  16. Text length and paragraph length
  17. SEO title width:
  18. Follow the Readability for content

 

  1. On-Page Optimization
    1. Optimizing Title Tags & Meta Tags
    2. Optimization Site Directory and structure, Navigation
    3. Anchor Tag Optimization
    4. Existing Content Optimization
    5. Creation of new Optimized pages
    6. Image Optimization
    7. Content Readability and SEO Score
    8. Content optimization with inbound and outbound link
  2. Off-Page Optimization
    1. Link Building
    2. Directory Submission
    3. Article Submission
    4. Product Directory Submission
    5. Social Bookmarking Services
    6. Press Release
  3. Search Engine & News Submission
    1. Google Submission
    2. Google google analytics integration
    3. Submission for Google News Approval
    4. Yahoo Being Submission
  4. Speed up Website: Speed Optimization
    1. Choosing a good web hosting provider
    2. Start with a solid framework/theme for your website
    3. Use an effective caching system for website
    4. Use a content delivery network (CDN)
    5. Images Optimization
    6. Homepage Optimization to load quickly
    7. Database Optimization
    8. Disable hotlinking of content
  5. Website security

The seamless integration of web security measures is paramount for ensuring the robust protection of a website in today’s digital landscape. Implementing a comprehensive web security strategy involves deploying advanced encryption protocols, robust firewalls, and vigilant monitoring systems to safeguard against potential threats. Incorporating secure sockets layer (SSL) certificates enhances data encryption, assuring the confidentiality of user information during transmission. Regular security audits and vulnerability assessments play a pivotal role in identifying and fortifying potential weak points in the website’s defenses. Additionally, deploying multi-factor authentication mechanisms adds an extra layer of protection, mitigating the risk of unauthorized access. By prioritizing web security integration, a website not only safeguards sensitive data but also fosters user trust and confidence, establishing itself as a reliable and secure online platform.

  1. SSL Certificate Integration Already given
  2. Google Invisible Re-captcha
  3. Untrusted login IP Block
  • The project plan and concept outlined above pertain to a six-month work schedule, with anticipated adjustments and refinements envisaged after the initial half-year period.
  • The comprehensive strategy involves systematically enhancing online presence, refining branding, optimizing search engine visibility, and progressively engaging with social media. The objective is to diligently execute the outlined tasks within the six-month timeframe, yielding impactful results that align with the current competitive landscape.
  • Galaxy Information Technologies will give regular updates on the ongoing progress, including the current state and appearance, will be provided through monthly reports to ensure a comprehensive understanding of the project’s advancement.
  • On a monthly basis, www.website.com will strategically conduct limited-time Paid Campaigns, Ads, and Sponsorship initiatives, aligning with their specific targets. The paid ads cost will be duly administered by www.website.com. Similarly, Galaxy Information Technologies will help in configuring Paid Campaigns, Ads, and Sponsorship Ads.
  • The Paid Campaigns, Ads, and Sponsorship initiatives should start after completing all the basic Search Engine, social media integration and submission. Basic setup will be done in 30 to 40 days.

Estimated service costs :

Monthly Service Charge will 20,000/= (Twenty Thousand Taka) Per month

Contact Email: galaxyitbd@gmail.com Cell: 01789202945